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Photographer's Guide to Wedding Album Design and Sales
by Bob Coates
List Price: $34.95
Our Price: $23.07
You Save: $11.88 ( 34% )
Availability: Usually ships in 24 hours
Average Customer Rating:  
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Binding: Paperback
ISBN: 1584282355
Number Of Items: 1
Number Of Pages: 128
Publication Date: 2008-08-01
Publisher: Amherst Media, Inc.
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Editorial Reviews:
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Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.
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Featured Customer Reviews:
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Very little how-to
Like a typical (124 page) Amherst book, this one also showcases work by the A-list of wedding photographers. You get to see their high end wedding photos and some layouts. These pros talk about how much they charge for their work and what album services they use. While there indeed inspiring layouts in this book, that's really about it. Don't expect to learn very much about the art of layout design. There's no photoshop techniques presented or even a chapter about design applications and how to use them. If you like coffee table styled books with wonderful photos, that's what you will get with this book. If you're looking for specific how-tos, don't waste your money like I did.
Great book!
I'm not a wedding shooter but I attend the annual meetings of the P.P.A. and the W.P.P.I. regularly. The author, Bob Coates, has assembled some of the most well known lecturers in the industry for content in this book. Photographic leaders like: Yervant, Amanda Sudimack, The Marcuses, Bob himself, The Hawkins Ken Sklute, Michael Ayers, Joe Buissink, Kevin Kubota, Etc. have all ben interviewed! There are many great ideas as well as images for all interested in shooting weddings. Whether your new to this industry or a seasoned Pro, I am sure that you will find some very usefull ideas from yet another Amherst Media book! I highly recommend you read this!
Great Guide For Album Design
This is a great guidebook for wedding album design. Though not as revolutionary as the first edition of this text, this book is essential for the beginner and seasoned pro alike.
A top pick for any library catering to neo-pro photographers
Albums are the most profitable product offered by wedding photographers, so it's surprising to note that relatively few photo handbooks focus on this aspect of a photographer's business. Bob Coates offers a fine guide to the entire production process, from offering suggestions for enhancing the product to choices photographers make in the design and marketing process. From shooting images with the album in mind to designing creative and customized page layouts, the updated second edition of Photographer's Guide to Wedding Album Design and Sales offers even more tips and is a top pick for any library catering to neo-pro photographers.
Diane C. Donovan
California Bookwatch
Helpful Guide to album design
This is book should be in your reference library. What it is a a book to provide you with some food for thought or another way of looking at it is.
Here is the way the photographer presents it, take this as a basis and create your OWN meal. But here are some ideas to get you started. Take these tips do you own product development, for your market and clientel.
We took a couple of princeicpals from the books and applied them to several brides. It helping us fine tune what we offer.
What it is not is going to spoon feed you step by step you still have to do the work. The book gave us insight from several different photographers perspective.
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